Acquire new customers & markets

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Profitable growth is better than cost-cutting programs

We are committed to fostering profitable growth for businesses. Our philosophy is guided by the following principle: ​

„When sales growth and earnings begin to stagnate, it is advantageous to focus sales on proactive sales.“​

Our corporate and sales strategy is clearly defined, and our aim is to win new customers and markets. We differentiate between short, medium, and long-term measures, prioritize sales projects, and implement the "Winning Complex Sales" approach. A critical success factor is our practical approach, which involves "changing / applying on the job" to showcase immediate and positive results.

Measurable success criteria for us include:​

  • Sales growth through new customers / in new markets
  • Profit ratio of the additional sales shares compared to the previous profit ratio​
  • Additional expenditure for growth initiative vs. profit share from growth initiative​

Focus / topic areas: ​

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